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Conscious Fashion: The Transformation of ATÉREA. In a world increasingly aware of sustainability and ethics in fashion, entrepreneurships like ATÉREA are leading the way towards a more responsible future. With its focus on producing fashion products handcrafted from cactus leather, ATÉREA has established an initial presence in the sustainable fashion industry. However, ATÉREA has decided…
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The Power of Good Habits To Boost Your University Life University life is a stage of change and challenges that can often generate stress and emotional imbalances in young people. To address this issue, an applied research project was carried out at Mondragon University Mexico, with students from the fifth semester of the degree in…
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“Challenges and experiences of farmers in the Sierra de Querétaro in their relationship with intermediaries”. Before a product is delivered to the hands of the final consumers there are many intermediaries which make up the final price of the product, but why in some cases is the price difference so great? Let us remember that…
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Chapter 7.4 International Pricing When expanding into international markets, businesses must develop effective pricing strategies that are tailored to the needs and preferences of their target customers in each market. In this chapter, we will discuss the key factors that businesses must consider when developing international pricing strategies, as well as some common pricing strategies…
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Developing effective international promotion strategies is critical for businesses that are expanding into international markets. By taking into account the key factors that impact promotion decisions, as well as the common promotion strategies used by businesses in international markets, businesses can develop effective promotion strategies that are tailored to the needs and preferences of their…
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Chapter 7.2 International Distribution International distribution refers to the process of getting products from the manufacturer to the end customer in foreign markets. Developing an effective international distribution strategy is critical for businesses that are expanding into new markets, as it can impact everything from customer satisfaction to profitability. Some key factors to consider when…
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Strategies for international products.
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BCG Matrix help us to understand the position of our product compared to other products or brands.
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Ejemplo Análisis PESTEL Si aún no estás seguro de cómo usar la herramienta de análisis PESTEL, te compartiré un ejemplo hipotético de cómo analizar cada uno de los factores. El ejemplo será sobre la intención de los inversores españoles de desarrollar un proyecto de energía renovable en México: la comercialización de células solares, y utilizaremos…